New website and video used to promote the good work of Sacred Heart Catholic School
Sacred Heart Catholic School of Robbinsdale, contacted Saint Pio Media in the fall of 2016 about revamping their website and also expressed interest in filming a promotional video. Their website was more than three-years old and was in need of a refresh. In addition, the website wasn’t mobile-friendly and that can affect search-engine rankings.
Saint Pio Media met with the staff and came up with a game plan. Shoot the video first – before snow arrived – and then work on the website.
Shooting the Video
We spent a total of four-days onsite taking photos and filming. Faith, Academics and Community were the themes we wanted to promote in the video. To accomplish this, we mixed interviews of staff, students and parents along with still photos and B-Roll footage of staff and students during a typical school day. To ‘frame’ the story, we began and finished the final video with footage of students arriving and departing from school.
Here’s the final video…
Improving the website
The goal of the new website was to serve and support currently enrolled students and their parents, along with highlighting the themes of Faith, Academics and Community for prospective parents.
We incorporated the new promotional video on the home page and included the new photography throughout the updated website to bring prospective parents into the school environment. In addition, access to announcements, news and events was given prominence on the home page so everyone could see at a glance what was going on at Sacred Heart Catholic School.
A unique feature of Sacred Heart Catholic School is their involvement with the C-STEM program. C-STEM stands for Catholic – Science – Technology – Engineering – Math. They’re the first urban school in the Archdiocese of Saint Paul and Minneapolis to initiate it and completed their certification in December, 2016. The C-STEM program was also highlighted in their promotional video.
Notable features of the new website include:
- Mobile-friendly design that’s easily readable on smartphones and tablets.
- SEO (Search Engine Optimization). This improves their search-engine rankings and how it is displayed.
- Up-to-date calendars based on Google Calendar.
- Logical site navigation with site search tool makes it easier for website visitors to find what they’re looking for.
- High-speed hosting so the website loads quickly.
You can view the new website at http://sacredheartschoolrobbinsdale.org.
We truly enjoyed working with all of the staff, students and parents at Sacred Heart. Their passion and dedication to the formation of the children was an inspiration.
If you’re interested in working with Saint Pio Media on your Catholic school website or video, fill out our project survey form or give us a call at 952-856-7367.
We’d love to help!