UPDATE: I didn’t mention this in the screencast, but non-event GMB posts are removed after 7 days. Event posts remain up until the event ends.
In this short screencast, we cover an overlooked feature of Google My Business pages – Posts.
The list of possibilities for churches, schools and non-profits is virtually endless. You’ll definitely want to use this as part of your ongoing Local SEO initiatives.
Also, here’s a good set of recommendations from Google – Make great business posts.