Catholic School Marketing Persona

Creating a fictitious identity is a useful method for keeping focused when marketing to a target audience.
We suggest filling out this form for 3-5 different ‘personas’.

If you’re interested in learning more about how and why personas are used, click here.

Your information
Your Organization Name*
Your Name*
First Last
Your Email*
Persona Details
Persona Name*
This is a fictional name.
Gender
- Male
- Female
Race
Age
Religion
City
Level of education
Job title
Marital status
# of children
Annual household income
Interests and activities
Examples: gardening, fishing, reading. 5 maximum.
Uses the internet to ___
Examples: shop for clothing, read the news, watch movies. 5 maximum.
Uses these online tools for communication
Check all that apply.
- Facebook
- Twitter
- YouTube
- Instagram
- Pinterest
- LinkedIn
Uses these devices
Check all that apply.
- Desktop computer
- Laptop computer
- SmartPhone
- Tablet (e.g. iPad)
Reasons for choosing a Catholic school
5 maximum.
Reasons for not choosing a Catholic school
5 maximum.
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Your information

Persona Details